Recruitment for Focus Groups, Panels and In-Depth Interviews

Recruiting participants for focus groups, panels and in-depth interviews can be a fairly involved process and requires above all adequate time for planning the right approach.

If you are targeting individuals within organisations (as oppose to consumers) then it is a good idea to send a preliminary letter outlining the purpose of the project and indicating that someone will be phoning to take them through some screening questions.

Also important is to ensure that participants receive some form of payment for their time and, where travel is involved, their expenses.

When the telephone recruitment commences it is invaluable to provide the recruiters with a POP3 email address so that they can email any information requested by the respondents.

Once a respondent has agreed to participate in the focus group, panel or in-depth interview, it is the norm to confirm this information via letter or email.

Lastly, it is a good idea to make prompt calls to participants to ensure they are still able to participate.

 

 

 

 

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