What it is we do

Our core service is telephone-based market research, both in the UK and internationally. Sometimes our clients want us to evaluate brand perception, or attitudes towards proposed service changes; or to conduct running mystery shopping campaigns and competitor intelligence exercises; other requirements include focus group and panel recruitment, or tracking customer satisfaction.

Types of telephone research we conduct include:

  • Customer Satisfaction surveys
  • Brand awareness surveys
  • Attitudinal surveys
  • Gap Studies
  • Competitor Intelligence surveys
  • Mystery Shopping
  • Readership Habits
  • Multilingual / BME surveys

Much of our work is subcontracted to us by both major and smaller full service market research agencies, and we are, in the main, perceived as trade suppliers rather than a client-side agency. As trade suppliers we have to demonstrate quality, cost-effectiveness and flexibility.

However we supply a number of large businesses and organisations directly, particularly for standalone projects, and welcome all approaches.

Telephone Surveys

Using 160 multi-channel CATI-enabled workstations we conduct customer satisfaction surveys, perception studies, mystery shopping, competitor intelligence, multilingual data capture and much more. We are fully committed to the Market Research Society Code of Conduct.

| Telephone Surveys |

IVR Surveys

Respondents can simply call a dedicated 0800 telephone number and complete a survey according to voice prompts. Answers are keyed by respondents using a touch-tone telephone or have their verbal answers recorded. Particularly useful for customer satisfaction and product feedback within the Retail sector.

Real-time monitoring of results, 24 hours 7 days a week.

| IVR Surveys |
 

Who we are

Since 2001 PEXEL has been attracting press attention and praise for the innovation and quality we apply to our market research services. We are one of the first research companies in the UK working towards the new international market research standard ISO 20252.

We have a wide range of national and international clients, ranging from full service market research, marketing and advertising agencies through to direct clients such as Xerox, KPMG, Stanford University, Unipart and IATA. Due to our commitment to excellence and cost-effectiveness PEXEL is now one of the largest single-hub multilingual CATI centres in the world.

PEXEL was founded by Kay French (Managing Director) and Pavel Marek (Operations Director). Technical infrastructure and development is headed by Bruce Leslie (Technical Director). Melissa Gilbert (Project Director) oversees project deployment across the entire CATI centre. James Cameron (Project Manager) handles many of our 24/7 global studies, and Ben Probert (Project Manager) specialises in large-scale fast-turnaround CATI projects. Anabel Rotmistrovsky (Project Manager), Boris Campan (Project Manager) and Antonella Remaggi (Project Manager) have worked tirelessly to develop a particularly strong multilingual IDI unit as well as a new Competitor Intelligence division, and have particular experience in European markets. Alexander Belcher (Sampling Manager) is responsible for sampling and data management, and knows how to find respondents nobody else can (!), Alan Pritchard (Fieldwork Manager) keeps our 500+ strong CATI fieldwork teams operating efficiently even under the most difficult of deadlines, and heads over-all compliance with quality assurance requirements. Lawrence Berry (IT Manager), Dave Stewart (Systems Manager) and Arnaud Bouchot (Lead Developer) have implemented a series of technical innovations to improve call tracking, output standards and multi-channel efficiencies. Amy Lee (Analytics Manager) is developing an advanced data analysis unit, in conjunction with Adam Ottaway (DP Analyst).

 


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