Data collection for research objectives has been transformed in the last decade. Everyone understands that different audiences can be reached in a multitude of ways, whether via telephone, online, social media, face to face or through analysis of big data.
All this provides exciting opportunities to blend methodologies; and nowhere is this more apparent than with the juxtaposition of telephone and online methodologies, which are frequently combined within the same study to enhance insight.
Multi-mode studies will target segmented audiences by the most efficient channel; they may well incorporate an online element within telephone-based investigations to allow respondents to comment on visual stimulus (designs, videos etc) or to engage in visually-friendly question-types (eg conjoint studies).
If you want to discuss any project informally, then please feel welcome to give us a call on +44 (0) 141 425 1771.